SEEN [zi:n] is a Munich-based brand named after the Jamaican term for understanding. It was founded at Dead End Beach, Montego Bay, Jamaica, in 2004.
Following reggae music’s long tradition of mash-ups and remixes and looking at Kingston as the all-time capital of Planet Rock, SEEN blends a German design approach with a Caribbean sense of street style, pride and consciousness.
SEEN. We nice things up.